Operation Rainfall is a fan campaign launched on June 23, 2011 meant to persuade Nintendo of America (NOA) to localize three role-playing games for the Wii console, one of which was called Xenoblade Chronicles.Fans sent as many physical letters and e-mails as well as giving as many phone calls to Nintendo of America's headquarters as possible, in addition to posting messages on the companyis Facebook page and Twitter accounts, requesting a North American release of the game.
Nintendo did decide to localize it - in Europe. This understandably ticked a lot of people off; it's easy to understand the typical responses of "it won't sell outside Japan." But to localize it in a region in which everything will be in English anyways with the same expectations of success burned a lot of people up, and when in doubt, complain on the internet.
Nintendo of America president Reggie Fils-Aime commented that, "We will be watching very closely what happens in Europe...Certainly if there are business opportunities and positive consumer uptake from some of those titles, that will be great data for us to consider as we look at what to do with these titles." Yesterday, Nintendo revealed on its Facebook page that Xenoblade would come to North America on April 3, 2012.
You could feel the disbelief from these fan corners but what really got me was the message on Operation Rainfall's Facebook page, "We Did It!" I'm a softy at heart, plus I might be able to buy a Wii by April.
To further legitimize this whole campaign, our very own Washington Post even covered the saga and continuing power of fans convening on the internet. Maybe I'm easy, but I have to say I am impressed, and likely buoyed by their recent success, the group is still openly campaigning for the other Japanese games to be localized as well. A well-won victory all without leaving the computer screen.