tag:blogger.com,1999:blog-250401767364732388.post9064777688055404423..comments2015-08-25T10:55:08.271-07:00Comments on Hayden's Heroes: Cancun Candid CameraKatiehttp://www.blogger.com/profile/01024187484782017019noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-250401767364732388.post-44096825401704742702011-12-09T13:42:44.367-08:002011-12-09T13:42:44.367-08:00While "Cancún Candid Camera" initially m...While "Cancún Candid Camera" initially made me think of a different sort of candid Cancún visual to which I think Renca might be able to attest, I do think this post offers a great example of one element of effective communication that I think we may have glossed over in our discussions: trust. The importance of trust, whether it be in advertising of other types of communication, can't be overstated. When it comes to network theory in particular, scholars say that nodes gain real power when their associations are backed up with trust. I think the Mexican campaign is a clear effort to send a message that Americans are more likely to find trustworthy—that is, candid interviews with real travelers—than the typical sunny beach tourism campaign. It's the same effect Facebook advertisers are trying to capitalize on when they tell me, "Jeff Hutter likes America's Next Top Model!"Mhttps://www.blogger.com/profile/07649735877124108054noreply@blogger.comtag:blogger.com,1999:blog-250401767364732388.post-83269537387735213642011-12-08T12:36:44.550-08:002011-12-08T12:36:44.550-08:00Interesting post. It's funny, I never think a...Interesting post. It's funny, I never think about the economic consequences of tourism or lack thereof. I forget how many countries really bank on tourism to buttress their economies. The problem is that the health of the tourism sector in significantly influenced by the perception of safety and order that a prospective traveler may have about a country, as you demonstrated through the examples you shared about Mexico and Colombia. Simon Anholt might suggest that Mexico engage in a nation-branding campaign to decrease the perception that the country is unsafe. One of the interesting points I learned when researching nation-branding is that people/consumers are more savvy than we think. Real problem cant be glossed over by sophisticated communication campaigns. Also, it's much more difficult to change the perceptions of countries with a high profile. I guess I am trying to say Mexico has a tough hill to climb!Tundehttps://www.blogger.com/profile/03787136722125146275noreply@blogger.comtag:blogger.com,1999:blog-250401767364732388.post-12121660952638361132011-12-04T22:14:29.235-08:002011-12-04T22:14:29.235-08:00I saw those commercials and my first thought was t...I saw those commercials and my first thought was the same, isn't this a very dangerous time in Mexico with all of the killings and the drug wars intensifying. I mean, tourism definitely is needed to drive revenue to their country, but how can you offer safety in their tourist destinations when there have been killings of tourists.<br /><br />It's interesting that they are going with the candid camera approach for their marketing campaign. It seems as if they should really just try to cater their advertisements to college students, since I doubt many families would want to go to the country in its current state.Katie Matternhttps://www.blogger.com/profile/12124586100848897882noreply@blogger.com